Monday, 22 March 2010

Assignment 4C


When discussing this project it was interesting to see what other people had come up with, and there interviewing questions and techniques.

What I really found interesting was one of the male interviewees said the last thing that he bought was a meal for his wife and child who was also a female, Then when I got down to what T.V programmes he watched, he said, he doesn't have any choice, meaning he watches what his wife and daughter watches. I think this is quite sweet.

Also another older woman said the last thing she bought was a birthday present, which was little boxes to keep jewelery in and also a chocolate hand bag and shoes that she got from asda, When I got down to the magazine part, she said she never read any magazines apart from the asda one to see what offers are on. I don't know if this had any influence on her purchase as I don't know what the adsa mag is like, whether it has everything in it or if it is just food and offers? Another thing is that her favourite website is ebay and apparently she will ask if anybody in her family needs anything and will go out of her way to look for it on ebay.
In this situation I don't really think she is influenced buy fashion magazines or gadget magazines, and has her own style, but i think she is highly influenced by cooking and food magazines.

Another one of the woman that I interviewed said she doesn't go out to buy magazines but if something appeals to her on the front cover then she will buy it. This again to me means that she is influenced buy magz, although she doesn't really buy them, but when she does it is for a specific reason as she has seen something interesting, whether it would be clothes or a story?

Personally I know myself that I only buy magazines if I am bored, or occasionally going to work, because I work in an office so I will sit and read it at my desk, or if I'm going on a plane, I always seem to buy 3 or 4 magazines for travelling to pass the time.
Its funny because in my work there is two drawers full of magazines that have been read buy everyone in the office, but this drawer never used to be there until this one girl started bringing them in, then all of a sudden everybody would be bringing one in. Its like she started a new trend. All the other girls in work were influenced by this one girl bringing in a magazine, and now they are everywhere.

From my research I found that girls tend to buy more magazines than boys as they said they mainly read the paper and don't purchase any magazines. and also the ladies have more links leading to magazines rather than the men.

I have to say that I have never bought something that I have seen advertised in a mag but I have seen a lot of nice things, Maybe I would of bought something that I seen and liked if i had the money, but most of the time I don't! I don't know if that's the answer or not?

Overall I feel that my experiment has shown me that magazines do influence people to a certain extent. More to woman than men but maybe if I had interviewed more people and had equal amounts of both sex then I may be wrong. This is something that interests me and I would like to do more interview to see if I would be right.

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