Why we Buy?

I find it Interesting that I have never actually noticed that the things that are most needed when we do our shopping are always at the very back of the shop. For instance, Milk, we go in to a supermarket to buy one carton of milk, we have to walk through the shop to the very back to get to the milk. Only on our way we end up picking up a few things, maybe something thats on special offer, or something that you think 'yum' to. And the next thing you know your standing at the checkout with a whole basket of goods, been in the shop for 20 minutes, and you only went in for milk.

Another thing that interests me is that all the mid expensive products to expensive are shelved in the middle at eye level, to catch the customers eye if they are in a rush maybe? And all the 'asda smart price' and 'tesco value' for example and on the very bottom shelf.

I had this experience yesterday, I went to tesco's to buy something for tea, I knew exactly what i was having and what i had to get. It was four things in total that i needed and i came out with all sorts.

I never actually thought about this until last fridays lecture, and know I think I am going to be more aware, and also might save a wee bit of money.